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About our risk management, assessment and litigation consulting services

Professor Gil Fried

Click here for Professor Fried's curriculum vitae.
Click here for Professor Gil Fried's discussions at the Round Table.

Professor Gil Fried is one of the most prolific sports law/risk management writers in the country. He has published 13 text books (including employment law, sport risk management, sport finance, sport facility management, sport analytics, esports management, and the resource materials for the IAVM 's Academy for Venue Safety and Security), numerous book chapters, and over 400 articles including many peer reviewed journal articles. He is a popular speaker and has made over 150 academic and industry presentations over the years, numerous book chapters, and over 140 articles including many peer reviewed journal articles.  He is a popular speaker and has made over 50 academic presentations and industry presentations over the years.

In 1988, GFA's Principal, Gil Fried, conducted the firm's first major project providing in-depth research into the sports broadcasting industry. This project led to GFA's development of some of the first comprehensive cable network and overbuild studies for industry leader Paul Kagan Associates. GFA then evolved into a legal practice as part of a larger San Francisco law firm and is now a comprehensive multi-disciplinary firm with ties to academic institutions, law firms, industry associations, and other specialized firms.

GFA is based in Gulf Breeze, FL, and conducts projects throughout the United States and internationally.  Gil Fried has participated in cases in over 20 states and has conducted solution analysis projects involving almost every state.  GFA utilizes the term "Solution Analysis Projects" rather than consulting projects or research projects because we feel that if we do not provide solutions along with our findings, we have not added maximum value for our clients.

GFA provides the highest quality data designed to withstand peer scrutiny either by other academicians/professionals or under cross-examination.  We are dedicated to helping solve safety problems, not just identifying potential problems.  Through years or practicing, writing, and lecturing on risk management in the sport, fitness, and recreation industries, we have developed proprietary systems that help our clients' employees to become their greatest risk management resource.  GFA's methods also have helped establish new industry standards/protocols, or have helped attack alleged standards as inappropriate or inapplicable.

Professor Fried, who directs GFA, holds a B.S. in Business Administration from California State University, and an M.A. in Physical Education with an emphasis in Sport Management and Doctor of Laws through a concurrent program at The Ohio State University. Fried has held various positions in the sports industry ranging from Vice President of a professional women's basketball league to his current position as a professor and Assistant Dean for the College of Business at the University of West Florida. 

Professionally trained as an insurance defense litigator and an employer-side employment law specialist, his focus is on sport law, sport finance, and facility management.

In 2011, Professor Fried helped launch and develop the entire curriculum for the Certificate in Patron Management (CPM) Program housed in the Patron Management Institute (PMI).


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